Marketing Analyst



Job Title:        Marketing Analyst
Department:   Inside sales 47
Reports To:     Vice President Sales & Marketing
FLSA Status:   Non-exempt

Job Summary

Analyze competitor information, pricing, evaluate manufacturing feasability on current products, and make recommendations for new core products based on in-depth research.

Essential Duties and Responsibilities include the following:

  • Provide simple and complex written and spoken communication links.
  • Maintain within levels of stress, deadlines, and occasional extended schedules.
  • Manage deadlines and shifting priorities.
  • Research and document competitor pricing.
  • Continually update information regarding competitors’ core product line, company info, websites, and catalogs.
  • Create monthly reports based on sales, bookings, ads vs. sales, top customer sales, etc.
  • Collect data and report on completed online customer surveys, according to AS 9100 standards.
  • Brainstorm for new ad strategies.
  • Research target markets to determine feasibility of selling a new product.
  • Analyze manufacturing feasibility of current products vs. outsourcing.
  • Create and distribute reports for outside manufacturer’s reps.
  • Work in a safe and professional manner, keep a clean work area, and wear proper protective equipment.
  • Cooperation with supervisor and co-workers, willing to work as a team.
  • Show by example: temperament, professionalism, and teamwork.
  • Timely arrival and regular attendance at work.
  • Willing to work overtime.
  • Willing to work any shift.
  • Other duties may be assigned.

Supervisory Responsibilities

This position has no supervisory responsibilities.

Qualifications

To perform this job successfully, an individual must be able to perform each of the essential duties satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made for individuals with disabilities to perform the essential functions

Education and/or Experience

Associate degree/Technical certification or equivalent combination of education and experience, with emphasis in marketing or sales. Extensive knowledge of the internet and Microsoft Office applications preferred.

Language Skills

The ability to read, write and speak the English language with comprehension skills sufficient to understand safety standards and job performance expectations.

Mathematical Skills

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.

Reasoning Ability

Ability to interpret instructions which may be furnished in written, oral, diagram or schedule form.

Certifications, Licenses, Registrations

None required.

Physical Demands

While performing the duties of this job, the employee is required use hands to finger, handle, or grab; reach with hands and arms; and talk and hear. The employee rarely, if ever, is required to walk and stoop, kneel, crouch and reach. The employee is required to sit for extensive lengths of time. The employee is Occasionally required to lift and/or move 10 pounds and rarely lifts and/or moves up to 25 pounds. Specific vision abilities required by this job include close vision, depth perception and the ability to adjust focus.

Work Environment

The noise level in the environment is quiet.